Products structured for Google.ch
Organizing Fragmented Markets
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CCI AG is experienced in building e-commerce solutions persuing various goals in different markets. Our business development approach to e-business projects guarantees your added value. Displayed are some current projects that show the diversity of our expertise. Are you looking to do business online? Contact us today to see how you can benefit from our services and expertise in e-business.
We provide a plattform, beautyverzeichnis.ch, enabling a business not only to list their shop in a market category, but to list all their actual products and services. We structure all listed data for optimzied indexing by Google. This lets the listed products and services appear in Google Products- and Google Services Search Results.
For these highly fragmented markets an intermidiary role adds value and enhances the listing party’s search enginge visibility. As an addittional bonus we offer the option of selling specific service and product vouchers in a centralized online shop.
Further we support the local beauty industry by providing procurement services through an online shop. The shop offers a wide variety of products targeted for the beauty industry, e.i. hairdressers, cosmetic studios, massage studios, tattoo studios, makeup studios, fitness studios, etc.
But we’re not leaving it at that, we’re adding our own affiliate marketing network and connecting it with a network of fashion bloggers to create an enhanced outreach for the featured products. Shop owners now get their own online sales force!
Like 18 years ago the Real Estate market is looking at major changes. These major changes will primarily affect the publication process chain. The anticipated changes are the direct result of user behavior and the rise of Google.
A real estate company actually has few assets. In a market like Switzerland, with demand outperforming supply, the actual properties to offer on the market are the most valuable assets. The second most valuable asset is the companies operating budget, i.e. the marketing budget. You could argue that the offered services, the team and the brand are also valuable assets. This is true and will add to the argument calling for the shift in how properties will be published in the future.
Just around the turn of the millennia the leading real estate directories in Switzerland, homegate.ch and ImmoScout24.ch, were able to win the market for their services, by delivering an added value. They delivered the added value of displaying structured and comparable data to the user (demand). They also delivering a market share high enough to create a sound basis for decisions. For the supply side they delivered the added value of a constant stream of visitors and adequate conversions. This lead to a massive swing from classic media use, primarily classified print, to the use of these new online channels.
What the real estate directories failed to deliver for real estate companies, was brand awareness and the marketing of their services. But most important of all, they failed to deliver added value for the property acquisition process. This is most crucial, because Switzerland is not only ruled by supply, but by a market that demands exclusive real estate mandates. Now every real estate professional in Switzerland will agree that the acquisition process is the most difficult and most expensive endeavor in the field. Yet it is remains most important goal of every real estate firm.
This failure is the reason why the real estate industry still puts ads in newspapers and other completely antiquated channels. The leading real estate directories perfectly take care of the sales side, but do nothing for the acquisition side of the equation.
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